Agent Orchestration
The coordination layer that manages how multiple AI agents or sub-tasks work together to complete a complex request, like researching, comparing, and purchasing a product.
What it means
A single buyer request, "find and buy me a gift under $100 for a coffee lover", may involve an orchestration layer coordinating separate steps: a research agent gathering candidates, a comparison step, and a purchasing agent executing the transaction. Orchestration determines which store gets evaluated at which step, and a store with poor data or weak signals can be filtered out early in the process before a human or purchasing agent ever sees it.
Why it matters for Shopify
Shopify merchants should assume their store may be evaluated as one candidate among many within an orchestrated, multi-step agent process, not just responding to a single, direct query.